Media consolidation is the process of merging together smaller media outlets to create one larger business. What factor most dri

Question

Tatiana [17]

3 years ago

7

Media consolidation is the process of merging together smaller media outlets to create one larger business. What factor most dri

ves media consolidation?

Social Studies

1 answer:

goldenfox [79] · Answer 1 · 2021-11-29T01:42:20+03:00

Answer: The correct answer is : Profitability

Explanation: As a company, the media mainly seeks to gather mass audiences to sell to advertisers. The equal-time Rule required that the media would sell advertising time to all candidates if they sold it to anyone. There is a tendency to select media sources that have similar views to their own, which is called selective exposure.