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Tatiana [17]
3 years ago
7

Media consolidation is the process of merging together smaller media outlets to create one larger business. What factor most dri

ves media consolidation?
Social Studies
1 answer:
goldenfox [79]3 years ago
3 0

Answer:  The correct answer is :  Profitability

Explanation:  As a company, the media mainly seeks to gather mass audiences to sell to advertisers. The equal-time Rule required that the media would sell advertising time to all candidates if they sold it to anyone. There is a tendency to select media sources that have similar views to their own, which is called selective exposure.

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