Keisha is planning to buy a new car in keeping with her role as the newest vice president of her company. She was overheard tell

Question

4 years ago

15

Keisha is planning to buy a new car in keeping with her role as the newest vice president of her company. She was overheard tell

ing a coworker, "The Volvo has reclining bucket seats but the Cadillac has front and back stereo speakers." Keisha is currently in which stage of the purchase decision process?

Business

1 answer:

miss Akunina [59] · Answer 1 · 2021-11-13T18:13:24+03:00

Answer:

Evaluation of alternatives

Explanation:

The stages in the purchase decision process are:

Problem recognition.
Information search.
Evaluation of alternatives.
Purchase decision.
Post-purchase evaluation.

During the evaluation of alternatives stage, the customer is comparing different products or services that might satisfy his/her needs. The customer is using all the information gathered during the previous stage to compare which product will satisfy his/her needs better.