Sociologists say that people in preindustrial societies typically conform to a "style." By contrast, they point out that members of modern societies are influenced by fashion and fads.
In modern day society, fashion and fads are very common and ever changing. Individuals who keep up with fashion and fads are generally viewed as socially desirable and modern. Some present day examples of fashions and fads include ripped jeans, beards, smoothie bowls, man buns, paleo and ketogenic diets, selfies, "hipster foods", etc. </span>
