By weighing the responses of diverse groups, polling companies attempt to overcome the challenges of assembling a sample of respondents that accurately reflects the entire population.
<h3>What is a survey research ?</h3>
The definition of survey research is "the gathering of data from a sample of people through their responses to questions". A variety of techniques can be used to find participants, gather data, and instrument the study in this type of research. Both quantitative and qualitative research methods can be applied to surveys.
Historically, large-scale population-based data gathering has been a component of survey research. This kind of survey research's main goal was to quickly gather information on the features of a wide sample of interesting people. Consumer feedback surveys and large census surveys that gather data on demographic and personal characteristics are two prominent examples. These questionnaires, which were frequently mailed out, were designed to gather information for programs or products aimed at a specific population or group or to describe the demographic characteristics of individuals.
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The complete question is mentioned below :
Polling firms respond to the difficulties of obtaining a body of respondents that truly reflects the population at large by:
a. sampling the responses of the target group.
b. weighting the responses of various groups.
c. randomly selecting the best responses.
d. counting the number of positive responses.
e. counting the number of negative responses.
