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Elenna [48]
3 years ago
8

In an effort to increase customer loyalty, management at Phat International has worked to create a personaldialogue with their c

ustomers. This dialogue will enable Phat to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Phat International's new strategy illustrates:
A. a production orientation.
B. relationship marketing.
C. personalized promotion.
D. niche marketing.
Business
1 answer:
eduard3 years ago
6 0

Answer:

The correct answer is B. relationship marketing.

Explanation:

Relational marketing is the activity of marketing that aims to generate profitable relationships with customers. This is based on the study of buyer behavior based on the design of strategies and actions aimed at facilitating interaction with them and providing a memorable experience.

Customer relationship management (CRM) systems form a set of tools that are used in Relational Marketing being very useful to collect information from consumers and communicate to them the benefits and solutions offered by the company.

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lora16 [44]

Answer:

A. Legitimacy

Explanation:

Legitimacy  is defined as the extent to which your authority is accepted on grounds of​ competence, vision, or other qualities. This term is used mostly in the context of political science, mainly describing the right and acceptance of an authority and mostly deals with systems of governments or regimes where there are established individuals appointed authority.

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Soffia Inc. manufactures a moisturizing soap with anti-ultraviolet properties, which is sold under the brand name DewMist. The c
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Answer:

Multibranding strategy

Explanation:

Multibranding strategy can be defined as a type of strategy in which a company gives its product a different brand name. It involves a producer selling different brands under the same product segment.

In Multibranding strategy there is no space for other competitors in the market. This strategy also strengthens the influence of these various products in the market.

A Multibranding strategy can lead to a great loss if it is not properly handled by the management of the organisation.

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Behaving in an acceptable manner within a workplace environment is refered to as workplace etiquette.
alexandr402 [8]
True because workplace etiquette is behaving with manners and kindness
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You own an e-commerce site that sells skis and related winter sports gear. You gather your team of six employees and ask them to
serious [3.7K]

The great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.

Instead of sponsoring a giveaway for a free pair of skis, your e-commerce site should employ integrated marketing.

<h3>What is integrated marketing?</h3>

Integrated marketing involves aligning all marketing tactics with a unified, customer-focused promotional messaging, enabling a consistent customer experience with your sports gear brand.

The advantages of integrated marketing include increasing:

  • Brand awareness
  • Brand loyalty
  • Sales volume and revenue.

Thus, the great ideas for improving engagement on the website can be tried, EXCEPT Sponsoring a giveaway for a free pair of skis.

Learn more about integrated marketing at brainly.com/question/9696745

3 0
3 years ago
The __ approach takes into account both the magnitude and timing of cash flows over the entire life of a project in measuring it
Nikolay [14]

Answer: d. internal rate of return

Explanation:

The Internal Rate of Return can be a very useful method for measuring the viability of a product because it takes into account the magnitude and timing of cashflows when it discounts it to the current period to find out if it will lead to a higher NPV than zero.

The other methods have their limitation. The payback period does not take into account the entire lifetime but rather stops as soon as the project pays back and the other two do not take into account the timing of the cashflows.

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