Question

Kodak was once the largest supplier of photographic film. In 2004 it was dropped from the Dow Jones Industrial Average after having been listed for 74 years. Kodak failed to use IT to fend off which one of the following of Porter's 5 competitive forces?
a. Bargaining power of suppliers
b. Threat of substitute products
c. Potential threat of new entrants
d. Bargaining power of buyers
e. Industry collaboration

Answer 1

Answer:

Option B Threat of substitute products

Explanation:

Kodak didn't considered technological advances and the growing strength and demand of substitute products which played a vital role in the strenthning position of Sony and other digital camera industry players. The technological advances technologically outdated Kodak and led to decrease in sales with higher percentage.