Answer:
Personal branding is establishing and promoting what you stand for.
Explanation:
Personal branding as described above is the establishment and promotion of what one stands for. A personal brand is what sets you apart from the group. So if you are a professional, a personal brand is your uniqueness in that particular field.
A brand can be anything and not necessarily the conventional product or service from a company. Even an individual can be a brand. One needs to take charge of their narrative so that you can have the ability to define yourself to your potential customers without letting outsiders define you. Outsiders can at times define you in a way that goes against what you stand for, thus the need for a personal brand.
Building a personal brand is time-consuming and requires a lot of work, however the benefits that can be gained from a personal brand is worth it. There are a few points that should be noted in order to build a good personal brand. They are as follows;
1. One needs to look the part in such a way that if a stranger was to look up information about you in the internet, they will always find well researched fresh content.
2. Build credibility: the information provided should always be factual since any misleading information will make the audience view you as inexperienced or unprofessional in the given field.
3. Nurturing more personal branding opportunities: this can be done by ensuring that the audience is won over by creating more unique and quality content. In this way, a bigger audience is created and the possibility of attracting more personal branding opportunities is also great.
