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Tems11 [23]
3 years ago
8

According to the text, the most sensible method for budgeting for promotion expenses is to: A. allocate some fixed percentage of

net sales. B. allocate all available funds. C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications. D. match expenditures with competitors. E. use the "task method."
Business
1 answer:
Archy [21]3 years ago
7 0

Answer:

C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications.

Explanation:

  • The promotional budget is a separately kept amount of money that is set aside for the promotion of product of an organization
  • Its created to anticipate the essential costs and budget is set according to the share of sales or profits in order to maintain expected growth rates.
  • The budget can be increased to anticipate new product lines in the near future. Theses budgets usually include the money that is put across advertising and mediums such as the radio, television, and the Internet are expenses to the company.

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Explain the three main characteristics and uses of money
strojnjashka [21]

Answer:

Explanation:

The characteristics of money are durability, portability, divisibility, uniformity, limited supply, and acceptability.

8 0
2 years ago
All of the following are true of the real interest rate except it Is equal to the nominal interest rate minus the anticipated ra
Lynna [10]

Answer:

Equals the foreign exchange rate minus the inflation rate.

Explanation:

Nominal rate of interest refers to the interest rate which does not account for rate of inflation.

It is expressed as

Nominal interest rate = Real interest rate + rate of inflation

Real interest rate is considered to be a better measure since it is adjusted for rate of inflation.

Foreign exchange rate refers to exchange rate between two currencies which is based upon inflation and interest rates prevailing in the respective countries.

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3 years ago
Need help on some questions.. anyone....?
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3 years ago
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Ge is disrupting itself by using reverse innovation to create low-cost health care diagnostic products in emerging markets. all
umka2103 [35]

ge is utilizing reverse innovation in order to protect itself from rivals.

<h3>What is  reverse innovation?</h3>

Reverse innovation or trickle-up innovation An innovation is one that is first noticed or used in the developing world before moving to the industrialised world. Dartmouth academicians Vijay Govindarajan and Chris Trimble, as well as General Electric's Jeffrey R. Immelt, popularised the term.

Reverse innovation is the process by which goods developed as low-cost prototypes to satisfy the needs of developing countries, such as battery-powered medical tools in countries with poor infrastructure, are repackaged as low-cost novel goods for Western purchasers.

The approach of innovating in emerging (or developing) markets and then distributing/marketing these inventions in mature ones is known as reverse innovation. Many businesses are creating items in rising markets such as China and India and then distributing them abroad.

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8 0
2 years ago
Department 1 completed and transferred out 450 units and had ending work in process inventory of 60 units. The ending inventory
sergeinik [125]

Answer:

The equivalent units of production for materials is 570.

Explanation:

Equivalent units measures the number of units completed to the extend of in puts introduced to the outputs.

<u>Calculation of equivalent units of production for materials.</u>

Units completed and transferred (450 × 100%)       450

Units in ending work in process ( 60 × 20 %)             12

Total equivalent units of production for materials   570

Conclusion :

The equivalent units of production for materials is 570.

8 0
3 years ago
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