The Reward theory of attraction says we like the individuals who like us and give us compensating encounters. Individuals that truly compensate us are individuals who solicit little from us consequently. For instance you may feel remunerated when somebody you are pulled in to all of a sudden grins at you. It is soliciting next to no from you to restore the grin to make that individual your companion.
Explanation: It is possible to measure a market segment and the difference in preference for a product by knowing the size, purchasing power and profile of a market segment.
