Answer:
Explanation:
Integrated Marketing Communications or IMC is an approaching in marketing that seeks to ensure a unified experience for a firm's customers, marketing efforts and even mangement across various channels of communication. IMC tries to ensure that a links are maintained among all forms of messages and communications between the firm and its consumers.
IMC not only ensure the integration of promotional or marketing tools to ensure harmony, it also ensures that marketing activities are constantly in line with the firm's strategies and objectives.
IMC seeks to integrate all levels of communcation including vertical, horizonal, external and internal levels of communication to strengthen its communcation lines and marketing activities.
Donna's approach constantly marries her firm's marketing activities with the company's strategies and goals through an integrated communication system that is constantly and consistently active for instructions as well as feedbacks. The approach believes that an organisation's objectives are better and easily achieved when all communication tools and channels work in harmony to create one voice.
Answer:
:: Selective Exposure - consumers actively choose messages which they want to see
:: Selective Attention -consumers decide how much attention they would like to give to a message
:: Selective Comprehension - consumers interpret information so that it is consistent with their beliefs and
values
:: Motivation- -energizing force which causes action to satisfy a need
:: Attitude - predisposition to respond to a product or brand in a favorable or unfavorable
way
Explanation:
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Answer:
The benefit are
1. free markets,
2. rule of law,
3. protection of private property,
and
4. open trade—
that boost prosperity and reduce costs
Explanation:
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Answer:
d. $1,000
Explanation:
Gross domestic product is the sum of all final goods and services produced in an economy within a given period which is usually a year.
GDP = Consumption spending by households on durable and non durable goods and services + Investment spending by businesses + Government Spending + Net Export
Consumption spending = $200 + $200 + $100 = $500
Investment spending = $200 + $(500 - 400) = $300
Government spending = $200 + $100 = $300
Transfer payments aren't included in the calculation of GDP. So, the $200 spent on welfare and unemployment benefits and $300 on social security payments isn't included in the calculation of GDP.
Net export = Export- Import = $400 - $500 = $-100
GDP = $500 + $300 + $300 - $100 = $1000
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