Answer:
<u>New York Times (NYT) Cost per Thousand Impressions (CPM):
</u>
Cost per Thousand Impressions = Advertisement Cost / (Impressions / 1000)
Cost per Thousand Impressions = $12,000 / (251,000 /1000)
Cost per Thousand Impressions = $12,000 / 251
Cost per Thousand Impressions = $47.8
<u>NYT CPM for College Professors:
</u>
Impressions generated = 251,000 × 11%
Impressions generated = 27610
CPM = Advertisement Cost / (Impressions / 1000)
CPM = $12,000 / (27610 / 1000)
CPM = $12,000 / 27.61
CPM = $434.6
Answer
The answer and procedures of the exercise are attached in the following archives.
Explanation
You will find the procedures, formulas or necessary explanations in the archive attached below. If you have any question ask and I will aclare your doubts kindly.
Risk-based financing is a way that lenders determine your interest rate for a loan based on how likely you are to repay that loan.
Answer: A) direct marketing.
Explanation:
Direct marketing derives its name from the direct nature of communication it uses to communicate with customers. This means that in direct marketing, the entity advertising talks to the targets directly instead of having to go through a third party of sorts.
Southwest Airlines advertised its special offer to the intended targets directly via their email which makes this a direct marketing example.
Answer: Financial effects poses as economical risk while an improvement in career and better opportunity poses as potential economic benefit
Explanation:
One potential economic risk Lisa would have to face is that she would have issues with finances for the time being between when she resigned from her job, through her Master's and till she gets another job.
One potential economical benefit towards this decision is that she would have made an advancement in her career and would be at better place career wise and worth wise to compete for better jobs and improved pay from the place she left.