It helps consumers afford the product
That would have to be ivan pavlov because b.f. skinner was the man who taught behavioral sciences.
Answer:
by affecting their behaviour (such as attendance at a screening programme; the food they eat; whether they take prescribed medication), or more directly by affecting a physiological system (such as the immune or cardiovascular systems).
Any food with a lot of calories/sugar so Healthier food equals less blood sugar more junk food raises your blood sugar higher