Question

Before Dan went looking for a new car, he carefully considered the features that he wanted on his vehicle--good gas mileage, sporty handling, responsive handling and acceleration--and narrowed his choice down to three manufacturers. Then Dan went to the dealerships to test drive the three cars that seemed to fit his criteria. Dan's careful, slow decision making process illustrates _______________ to persuasion

Answer 1

Answer:

central route

Explanation:

According to the 'elaboration likelihood model' or 'ELM' there are two route or path to persuasion, they are-

1. The central path to persuasion.

2. The peripheral path to persuasion.

Central path or route to persuasion: According to the ELM, the central route to persuasion is defined as the capability of an individual is being motivated to think or analyze a particular message. It is also referred to as the central route processing and includes strong facts, relevant topic which motivates the listener to listen.

In the question above, Dan's careful or slow decision-making process illustrates the central route to persuasion.