One good way is to do an online survey so you get the results intantly. the downside of online is that not every one knows that there is a survey. Hard copy surveys are also good, but the tend to get lost and cluttered. oh yeah, the more people take the survey, the more accurate it should be
The type of venue that small-business retailers favor is C.SPECIALTY SHOP.
Being in a specialty shop, your products will be prominently displayed and competition is minimal <span>compared to other given venues.
Customers, looking for specific items that you can offer, usually prefer going directly to the shops instead of wasting time looking around those bigger venues searching for items they need. </span>
Answer:
$109,000
Explanation:
Average Investment = ( Initial Investment + Residual Value ) ÷ 2
Therefore,
Average Investment = ( $218,000 + $0) ÷ 2
= $109,000
Answer:
Intensive.
Explanation:
In this scenario, Mike is driving over to his girlfriend's apartment and decides to buy some gum. He could stop in a gas station, go to any grocery store, go to any discount store, or even buy some out of a vending machine. The reason Mike has so many options to buy gum is because chewing gum companies strive for intensive channel coverage.
An intensive channel coverage is a sales method which is typically focused on providing varieties of sales outlets or channels for customers to buy their desired products.
Companies operating under the intensive channel coverage, are usually aimed at saturating the market with their products, by using all available sales outlets.
<em>Hence, Mike had so many outlets where he could buy gum from because chewing gum companies strive for intensive channel coverage in order to reach out to potential customers. Other examples of companies that use the intensive coverage channel are cigarette, beer etc. </em>
Answer and explanation:
Dove's campaign for "Real Beauty" used the values, personality and lifestyle features to drive its advertisements to success. Dove achieved that purpose promoting the idea that there is no set definition of beauty and spreading the point of view that women are beautiful on their own.
Dove tore down the stereotype of conventional beauty by targeting its products to women of different ages, races, sizes, and social classes which helped to broaden the company's market segment since most women identified themselves with Dove's advertisements.
