An IMC plan for a particular product would include:
Advertising: To create public awareness
Personal Selling: To increase sales
Sponsorships: To get an increase in reach and funding
Event Marketing: To get a target audience
Sales Development: To increase sales and profit
Direct Marketing: To meet a specific audience for goods that they need.
Digital Marketing: To advertise through the use of social media
Public Relations: The interaction with the customers to get feedback
<h3>What is an Integrated Marketing Communications Plan?</h3>
This refers to the different techniques that are used to maximize marketing through the use of market research, strategic planning, etc.
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