Question

Spirit Airlines has wall monitors that show media interactions in real time. As a message appears on the screen, the system recognizes whether the comment is positive or negative so the Spirit team can respond to customers and ensure that they have a positive experience. This is an example of _______. a. social media monitoring b. personal selling c. crowdsourcing d. brandjacking

Answer 1

The above-given situation is an example of social media monitoring.

What is social media monitoring?

• Social media is now used by the majority of eCommerce platforms to interact with both current and potential clients.
• Businesses may communicate with customers in real time thanks to these networks.
• Monitoring social media can help you understand how your business is being discussed online.

What is personal selling?

• When a salesperson meets with a potential customer to close a deal, this is known as personal selling.
• A sequential sales process with typically nine steps is used by many salespeople.

What is crowdsourcing?

• With crowdsourcing, a sizable number of scattered participants produce or provide goods or services, including ideas, votes, tiny chores, and money, for pay or as volunteers.

What is brandjacking?

• Brandjacking is a practice where someone takes over another entity's online identity with the intention of gaining the brand equity of that person or company.

Therefore, the above-given situation is an example of social media monitoring.

Know more about brand equity here:

brainly.com/question/14293418

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