Question

Mattel views the toy market as composed of four age groupings, each with different needs and desires. Each of these groups are known as an undifferentiated market. heterogeneous. a market segment. a marketing mix. a concentrated market.

Answer 1

Answer:

the answer is a market segment

Explanation:

a market segment is a sector in the market that has potential customers and consumers that have similar characteristics and similar tastes along with more or less similar purchasing power.

because of this, the consumers in a market segment will react in a similar way (most of the time) to a given marketing campaign.