In the context of a market orientation, it is more efficient and less expensive for an organization to

1 answer:

8 0

In the context of a market orientation, it is more efficient and less expensive for an organization to RETAIN EXISTING CUSTOMERS.
Retaining existing customer is easier for a company to do than wining new customers. Winning new customers will entails spending money on advertisement and other forms of marketing strategies which are geared towards attracting customers.

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What differences would you expect to see between the kinds of influence currencies that a project manager in a functional matrix

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Project manager in a functional matrix had more lesser influence over one in a dedicated project team because:

the dedicated team allows a formal authority over the participants
the dedicated team offers a greater access to influence currencies than the project manager in a functional matrix.

<h3>Who is a Project manager?</h3>

A Project manager is a manager with the responsibiltiy of planning, organizing and directing the completion of specific projects for such organization.

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In conclusion, in a functional matrix, the manager sdoes compensate for their lack of formal authority by exercising informal influence through the use of relationships and personal <em>currencies.</em>

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