Answer:
A. They present attributes that can be the basis of rational purchase decisions
Explanation:
A Feature appeal is an advertisement appeal that stimulate consumer's mindset towards buying a product or service provided by a company. It is therefore important that the company gets it right. Feature appeal appeal highlights the attributes of the product to influence consumers into making a purchase and is common in high-involvement products.
Answer:
2. concern for the welfare of society.
Explanation:
Corporate social responsibility refers to a concept that helps a company to take into account environment and social concerns in the business activities to make valuable contributions to society. According to this, the answer is that corporate social responsability describes the firm's concern for the welfare of society.
Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword. The two searches may prompt the ad are
- Smart refrigerator reviews
- Energy-efficient fridge
Explanation:
Since Helen’s Heating and Air has added “WidgetCo” as a negative keyword, the ad won’t be shown on any term that has that negative term anywhere in keyword.
When selecting negative keywords for search campaigns, we need to look for search terms that are similar to the used keywords, but they might show results in customers searching for a different product.
For a successful search campaigns, one should use broad match, phrase match, or exact match negative keywords.
Answer:
$7,372.99
Explanation:
Discounting is the method used to determine the present worth of a future amount which compounding is used to determine the future worth of a present amount. The relationship between both is such that;
Fv = Pv(1 + r)^n
where
Fv = future amount
Pv = present amount
r = interest rate and
n = time
The future amount = $11,700
time = 6 years
rate = 8%
$11,700 = Pv(1 + 0.08)^6
Pv = $11,700(1 + 0.08)^-6
Pv = $7,372.99
You need to deposit $7,372.99 today to reach your $11,700 goal in 6 years.
