Question

Milton is the sales manager of a cosmetics company that offers a wide range of face creams, lipsticks, and eye makeup. some of the products are sold to wholesalers and distributors, while others are sold directly to end-users. milton decides to divide his company's vast customer base into distinct segments so that the company's salespeople can specialize in one line of business only. to carry out this process, it is necessary for milton to possess sound _____.

Answer 1

To carry out this process of division of the company's vast customer base into distinct segments so that the company's sales people can specialize in one line of business only, it is necessary for Milton to possess sound market knowledge. Sound market knowledge involves knowledge, data and information about the product and about the customers.  With this type of market knowledge Milton will be able to meet external users wants and needs and to present them the product on a suitable way.