Answer:
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Explanation:
Answer:
<em>Media Mix Optimization</em>
Explanation:
Media Mix Optimization (MMO) <em>is a technique for efficiently distributing marketing spending across procurement networks to optimize certain company results (clicks, installations, profit)</em>.
Using Media Mix Optimization, an analyst, or some other marketing manager tries to maximize the total impact of the advertising budget by budget distribution across a range of marketing channels.
This approach provides a macro view of the advertising budget against attribution optimization, taking a micro view at the channel level (or even at the channel level of a campaign).
Answer:
Eclectic paradigm
Explanation:
The eclectic paradigm of international production or OLI (ownership, location and internationalization) model is used by companies that are evaluating whether to engage in foreign direct investment (or internalization) or not.
It was developed in the 1970s and it is based on the premise that if it is cheaper for a company to produce internally, it will not seek to to produce in foreign countries. This analysis is based on three key factors:
- ownership advantages: are the ownership rights of the company upheld in foreign countries
- location advantages: does the company benefit form doing business in another specific country
- internationalization advantages: is it better for the company to produce internationally than domestically
Answer:
Option (D) is correct.
Explanation:
Given that,
Stock price per share, P0 = $38.24
Market rate of return, rs = 9.65 percent
Annual dividend paid next year, D1 = $0.48
Dividend growth rate = [rs - (D1 ÷ P0)] × 100
= [9.65% - ($0.48 ÷ $38.24)] × 100
= (0.0965 - 0.0126) × 100
= 0.0839 or 8.39%