You need to provide said excerpt so I can answer...
DescriptionAppeal to emotion a logical fallacy characterized by the manipulation of the persons emotions in order to win an argument.
The speaker is using allusion it this line.
Allusion is a figure of speech in which something outside of the source text is being referred to. So here, Bacchus, Satan, and the Hangman aren't actually characters in this literary piece of work, but the author is making a reference to them nevertheless.