Answer:
8.25%
Explanation:
Orange, Inc. should calculate the MARR (minimum acceptable rate of return) for this project using the following:
Re = 12% (similar to Paste, Inc., so it can be considered the industry's average)
Rd = 6% x (1 - 25%) = 4.5%
MARR = (1/2 x 12%) + (1/2 x 4.5%) = 6% + 2.25% = 8.25%
This calculation is similar to calculating a company's WACC since you must determine the weighted cost of financing the project.
FACTORS AFFECTING COMMUNICATION
Status / Role.
Cultural differences .
Choice of communication channel .
Length of communication .
Use of language .
Individual Perceptions / Attitudes / Personal
Answer:
Option (c) is correct.
Explanation:
Economists refers to the people who are doing research, analyzing data and measure the qualitative activities in terms of money.
For research perspective, one should have proper knowledge about the research problem that he or she need to address in his or her research. Then he should collect the reliable and accurate data for the analysis. Data is very important for a particular research study.
Once the data is ready to analyze then the economists run the data and interpret the results.
From the consumer’s perspective, the elements of an IMC strategy can be viewed as being either "Passive or Interactive."
<h3>What is IMC?</h3>
Integrated marketing, which coordinates all facets of a brand's marketing, is a systematic method to merging communications with interactive experiences targeting specific markets and individuals.
Some characteristics of integrated marketing communication are-
- The goal of integrated marketing is to increase brand knowledge, familiarity, favorability, and buy intent.
- When communications are coordinated across channels, the outcomes are much greater than when using a less integrated strategy that does not coordinate.
- The integration between marketing has never been challenging or more crucial due to the emergence of a variety of new digital advertising platforms during the past ten years.
- The integrated marketing communications (IMC) plan transforms your marketing department from a collection of independent operations into one cohesive strategy.
- IMC combines your numerous marketing materials and channels, including digital, social media, PR, and direct mail, into one trustworthy message.
To know more about integrated marketing communications, here
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