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avanturin [10]
3 years ago
8

A U.S. shoe manufacturer is considering internationalizing to promote growth by diversifying its markets. Which of the following

, if true, would most strongly support the claim that moving to France would help the company grow through market diversification?
Select one:
a. Many of the company's U.S. customers have moved overseas to Europe.
b. French consumers represent a sizeable market that could significantly boost the company's sales.
c. French women tend to purchase shoes more frequently than do French men.
d. Doing business in France would likely expose the company to new ideas for product innovation.
Business
1 answer:
andriy [413]3 years ago
8 0

Answer:

B) French consumers represent a sizeable market that could significantly boost the company's sales.

Explanation:

The whole purpose behind the internationalization proposal is to boost sales growth, and the best way to do it is by operating in a large market. So if the French market for shoes is large and French customers like to buy new shoes, then that is a great opportunity to increase sales.

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