You should try to leave emotions out of financial decisions because if you are too happy, you may spend more. If you are sad, you may spend less. If you are angry, you may spend more or less. It is very conflicting if you have emotions tied in with major financial decisions.
social assimilation or culture assimilation
As you can see both drawings take up the same amount of surface area and the same amount of surface area is colored. The one on the right has 12 spaces, while the one on the left only has 3.