Coca-Cola acquired its bottlers and created a national vertically integrated business operation in 2010. After spending 12.3 billion USD to acquire Coca-Cola Enterprises, its largest bottling partner, it reversed course in 2015 and sold off all its bottling operations. This is an example of a <u>failed diversification effort</u>.
<u>Explanation</u>:
Diversification efforts are taken by the organizations to achieve desired outcomes but sometimes they fail in it. The following are the reason for failure of diversification effort:
- failing to integrate acquisitions
- unable to understand how the acquired organization’s assets would fit with their own lines of business
- paying high premium for the target's common stock
- not acting in best interest of shareholders
The diversification strategy is adopted by many organizations to develop its business. In the above scenario, Coca-Cola Enterprises adopted diversification effort but failed in it.
Answer: D. A very friendly and engaging personality during the interview that just makes the interviewer like the applicant
Explanation:
To be a great sales associate one skill is paramount, interpersonal skills.
The person needs to be able to relate well with others and this is helped by them having a friendly and engaging personality that draws people to them and makes people like the sales person which will make them more trusting of the goods recommended by the sales person.
The person in option D has this and as such has a better chance of being a good sales associate at the retail store.
Answer:
Always and less
Explanation:
Strategy: The strategy is a plan to do something with respect to achieve the company objectives or individual objective
Without preparing the strategy no one could accomplish their target.
For frequency and magnitude of other bargainer concessions, the strategy should always be reciprocatinvg and found to be more effectove as if concessions are obtained from other bargainer that involves less reciprocation
The after sales services are included in the product category of market mix. Option C
<u>Explanation:
</u>
The set of ideas or actions taken by a business entity or a company to promote its product or brand in the market. The four P’s of marketing mix are namely,
- Product - The end product that is offered for sale.
- Price – The value set for the finished good for selling.
- Place – Direct or indirect markets.
- Promotion – Public relations, advertising, etc.,
From the given, discounts comes under pricing, product image used in advertising comes under promotion and substitute goods belong to a different topic. After-sales services comes under the service branch of the product category.
