Answer: Picking the Perfect Topic
Explanation:
Knowing what to write about is the most difficult part about blogging. Based on your business, industry, and your overall purpose of blogging (which you should set goals for), you probably have hundreds of half-ideas on what to blog about. Before you start typing, however, come to terms with the fact that there are thousands of other blogs already out there trying to do the same thing. What sets them apart? Well, that answer is easy:
Popular, effective blogs tap into trending events, pop culture, and news. You can do this by checking out competition and staying up to date on your industry.
These blogs inform rather than promote. People have a take-away, observe a call-to-action, and potentially share/like a blog because they think others will enjoy it.
On top of being informative, successful blogs are entertaining. Forgo the tight language and traditional three sentence, grad school essay structure.
Successful blogs also have a long lifespan.
