Question

Brad works with a reputable retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss​ Brad's firm or its products.​ Brad's team uses this information to arrive at a better understanding of​ consumers' behavior and their buying motives.​ This, in​ turn, allows​ Brad's firm to successfully generate more value for consumers. Brad leads the​ ________ team.

Answer 1

Answer: Customer insights.

Explanation:

Customer insight refers to collecting information about the target market to allow a business to satisfy its consumers. Marketing and product development are the two central fields where customer insights are useful.

Customer insights enable a business to learn their customer´s expectations to develop a good customer acquisition or retention strategy.