Question

Describe an advertisement you've seen that uses a desire based marketing message. What desire does this ad appeal to? (2-4 sentences.) TIP: This can be any type of ad, such as a TV commercial, a radio ad, a magazine ad, a billboard, an Internet ad, or another type of ad.

Answer 1

Desired based marketing messages hope to give their target consumer the desire to enter a store and purchase an item. An example of a desire based marketing strategy is sales or low product pricing. Consumers always want the best deal, although price may not be the main factor for all consumers, it is a large factor in deciding what products to purchase. When a store is advertising for a sale, they are building and bringing to light a desire a consumer has to save money on an item.

Answer 2

1.I once saw an advertisement for a weight loss supplement. The persons in the ad seemed to change significantly after using the product. Apart from their appearance, everything seemed to be going better for them.