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vovikov84 [41]
4 years ago
11

Companies are doing less ________ and more ________ as a result of an explosion of more focused media that better match today’s

targeting strategies. Group of answer choices
Business
1 answer:
MissTica4 years ago
7 0

Answer: broadcasting; narrowcasting

Explanation:

With technological advancements in the marketing landscape especially on the internet, companies are now able to target individuals better based in their preferences and patterns of trade.

Search engines and websites for instance are able to save our data as we browse and so are able to infer what products we might be looking for and then recommend a place to get it. Companies are capitilizing on this to engage in more narrow methods of advertising that appeal to the individual consumer as opposed to broadcasting on a large scale and hoping that those who like the message will respond.

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Suppose that a mortgage bank locked in an interest rate for a prospective borrower at 8.5%. However, prior to the loan closing,
m_a_m_a [10]

Answer:

Reinvestment risk

Explanation:

The mortgage banker would be most concerned about reinvestment risk, among other risks. Reinvestment risk relates to the inability to earn an original interest rate on an investment from periodic cash flows from the investment, thus limiting the overall rate of return on the investment.

In the question, since market mortgage rate has declined to 7.5%, the mortgage bank would have to reinvest the amount repaid from the original borrower at the new market rate, which is 1% lower than the ruling rate when the original borrower took the loan.

The problem would be compounded if the cost of funding to the mortgage bank was, for instance 8%. If that was the case, on the original loan, the mortgage bank was earning a (8.5% less 8% cost of funding =) 0.5% on the loan. However, due to the decline in market rates, the mortgage bank would have a cost of 8% compare to a market rate of 7.5% it would earn, thus resulting in a negative return of 0.5%.

3 0
3 years ago
А is a measure of change in the prices of goods from one period to<br> another.
Zinaida [17]

Answer:

the answer is price index

5 0
2 years ago
Which type of investment typically charges the investor lowest fees
Norma-Jean [14]
The lowest fees for investors are typically found in a type of passive investing called the Index Fund investing.
4 0
3 years ago
What is a marketing plan and why is it a company's a most important document? What basic elements should be included in a top-do
bonufazy [111]

Answer:

Explanation:

A marketing plan refers to the comprehensive document that outlines a company's overall marketing effort. It is a blueprint that outlines how a company will implement its marketing strategy, and how the company will utilize a combination of resources in order to achieve its business objectives. It is a company's a most important document because:

  • It contains specific goals and objectives and outlines the precise strategies to be used in achieving them.
  • It rallies the company's forces and resources for the marketing battlefield and therefore, dictates the role of Integrated Marketing Communications (IMC) in the marketing mix.

A marketing plan should always have the following:

  • A situation analysis: normally this will include a market analysis, a SWOT analysis and a competitive analysis.
  • Marketing strategy
  • Sales forecast
  • Expense budget.

Small companies can use bottom-up marketing to become big companies by creating an ingenious tactic they can use and building a strategy around it.

The elements of an advertising plan and an IMC strategy:

  • The IMC strategy will be determined by how the marketer makes use of the creative mix.

The creative mix is composed of:

  • The target audience
  • Product concept
  • Communications media, and
  • The message.

The best method of allocating funds for a real estate development is the sales percentage, market share, objective task, empirical research

The type of companies that tend to use the percentage of sales method are companies that want to use a method that will cost them nothing and will provide a greater chance of success for future sales.

4 0
3 years ago
According to, "Ditching the Dollar," having multiple reserve currencies to choose from is healthy because:
posledela

Answer: D. If one country creates all the reserves it can prevent other countries from trading.

Explanation:

<em>Ditching the Dollar</em> refers to a movement by nations to reduce the dependence on the US. dollar for transactions.

The USD is the major currency for trade around the world with it accounting for the currency of use in more than 50% of the entire World trade. This was due to the Bretton Woods Agreement and System which at the time pegged the USD to gold and other currencies at certain value to the USD.

The influence the USD gained that day continues today. Countries however are increasing becoming fed up by the United States using the Dollar to impose trade restrictions and sanctions on countries and then requiring everyone to fall in line because trades are mostly done in the currency controlled by the US, the USD.

For instance, when sanctions were imposed on Iran, the European Union looked for alternative means of payment for Iranian oil.

Ditching the Dollar therefore argues that having multiple reserve currencies to choose from is healthy because one country will not be able to control world trade as the US has.

8 0
3 years ago
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