Answer:
relating the topic to the audience
Explanation:
Based on the scenario being described within the question it can be said that to gain attention and interest Paul related the topic to the audience. Paul did this by comparing Lou Gehrig to the audiences daily lives at school. By doing this it is catching the audiences attention which in term causes them to be interested in the rest of the speech that Paul is giving.
Answer: The answer is b
Explanation:
The concept of advertising response function is based on the theory of marginal physical product and shows the relationship between advertising and the level of consumption of the goods by the consumers. The theory of marginal physical product states that when there is a change in total product resulting from one unit change in the quantity of the resources used per unit of time. When average product is increasing ,marginal physical product is greater than average product,when average product is maximum ,marginal physical equals average product .when average product is decreasing marginal physical product is less than average product.The theory of marginal physical product can also be called the law of diminishing return which states that if increasing quantities of one factor of production are used in conjunction with a fixed quantity of other factors then, after a certain point each successive unit of the variable factor will make smaller and smaller addition to the total output. In this case, the law tells the Trend Inc when to stop adding more input of the variable factor to a fixed factor.
Invariably, we are saying that it high time for Trend Inc, should spend proportionately less on advertising than on newer line. It should now spend more money on bringing of new product into the market than spending more on the advertisement of the sport shoes because at a certain point the demand for the old product will fall when diminishing return must have set in on the product demand.
Answer:
the same quantity of output as a perfectly competitive market. If anything is wrong let me know since I'm new to answering questions
Explanation:
Answer:
.b. The new project should be rejected because, if it is accepted, the firm's ROE will decline from 30% because the new ROE will be a weighted average of the old 30% and the 20% returns on the new investment
Explanation:
ROE means return on equity
ROE = Net income / shareholders equity
A project should be undertaken if the ROE of the project is greater than the cost of equity
Answer:
Exxon's response worsened its public standing.
Explanation:
Crisis management is the application of game plan to help an organization deal with a sudden and significant negative event.
The Exxon's response is a perfect example of how company should apply thoughtful response in crisis management because Exxon corporation failed to follow several well-established procedures thereby damaged its public standing, failed to seize control of developments after the spill and sending lower-ranking executive to address the situation instead of the chairman going there himself to take control of the situation in a possible way.
The action taken by Exxon led to the impression that the company disregard pollution problem by not involving top management.
