It had a huge impact people could use other things than bows and arrows to fight in wars.
Answer:
Differentiation
Explanation:
Differentiation is a business strategy used by organizations for gaining a competitive edge over competitors in the market.
During this approach, the organizations/business introduces a special strategy which goal is to differentiate their product or service in a positive way, from other products that are alike.
In this scenario the organization(CompX Inc) is offering a superior customer support.
The term that best fit the blank is RELEVANCE. The Google Adwords system is a system that is created by Google for the purpose of advertising online. Therefore, relevance is very important in this aspect as this shows how useful the ad is to the consumers who are doing the google search.