Question

Janice spends her weekends with her friends at shopping malls. She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase. She finds these outings interesting and relaxing. This is an example of _____.

Answer 1

Answer:

The answer is experiential shopping.

Explanation:

Experiential shopping describes when customers go to retail spaces not to necessarily make purchases but to enjoy experiences offered by the retail spaces. The experiences include live music, art, massages, cafes and lounges, virtual reality e.t.c.

Jane does not necessarily have the intention of making purchases but does experiential shopping on weekends because she finds it interesting and relaxing (which resultantly makes her escape boredom).