Totems poles are more artistic than history books, but less iformative
The answer is Moral Panic
Also called 'Public Fear', it is described as a collective Public anxiety or a feeling of threat towards a particular situation which they believe can completely destroy the society they live in.
In history, there has been several cases of Moral Panic starting from early times when e.g. the Japanese saw foreigners as a threat or when so-called witches were burned in Europe.
Recent moral panic examples include the threat of Communism, HIV as a 'gay' disease and the threat of Global warming.
In history, many governments have created 'Moral Panic' as a propaganda tool in wars and to deviate public perception.
This ad is an example of
"<span>
inherent drama approach".</span>
Inherent Drama, a
way to deal with deciding the significant selling idea is finding the Inherent Drama for the item that
influences the purchaser to buy it. The Inherent Drama approach communicates the publicizing logic of Leo
Burnett, originator of the Leo Burnett organization in Chicago. Burnett said inherent-drama is frequently elusive
however it is dependably there, and once discovered it is the most fascinating
and convincing of all publicizing concepts.
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= 1-4-4 13-5 15-14 19-14-1-16 3-8-1-20 1-20 20-8-5-18-5-1-12-4-10-11-5-25-5-19-3-13
