Question

Doromo Inc., a leading manufacturing company, introduced a new product into the market. As a part of this process, the management planned to implement a tactic of "building good relationships with strategic publics", in order to create buzz about the new product. In this scenario, the approach can be implemented by public relations executives playing the role of ________.
a. chief communications officers.
b. communication technicians.
c. strategic communication managers.
d. chief executive officers.

Answer 1

Answer:

c. strategic communication managers.

Explanation:

Strategic communication managers refers to the persons saddled with the responsibility of communicating a process or data that is in line with the long term goal of an organization. Also it can be related to a person who handles the internal and external communication process within an organization.

Answer 2

Answer:

Letter c is correct. Strategic communication managers.

Explanation:

In the scenario exemplified in the question, the approach would be better implemented by public relations executives, as they play the role of strategic communication managers.

A public relations professional has the role of building, preserving and promoting the image of an organization before its clients, whether internal or external. Therefore, this professional will define an appropriate strategy to transmit, through communication, the values, actions and objectives of the organization.