Question

When miriam inc., a handbag manufacturer headquartered in the u.s., decided to invest in japan, it tied up with a japanese fashion house in order to pool resources, share risks, and operate the new business together. this is an example of _____?

Answer 1

This is an example of a strategic alliance of joint venture or business partnering. Joint venturing when trying to move into a new market can be a great idea for a business because they can use the distribution and established markets that the current business already has to move their own products.