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BaLLatris [955]
3 years ago
5

Over time, members of the supply chain often formalize their relationship by entering into contracts that dictate various terms,

such as how much Walmart will buy from P&G each month and at what price, as well as the penalties for late deliveries. This contract is an example of a(n)
Business
2 answers:
umka2103 [35]3 years ago
8 0

Answer:

contractual vertical marketing system

Explanation:

In the supply chain management system there is this Contractual Vertical Marketing System under which there is this vertical relationship of marketing in between two positions of the supply chain.

Here also the Walmart is the one which shall supply goods at the last to consumers and that the company P&G shall supply goods to Walmart. This is the chain. Now this is a vertical chain, as from producer to seller to consumer.

And since it is a marketing chain with contractual clauses which include all the penalties also.

Lera25 [3.4K]3 years ago
8 0

This contract is an example of a contractual vertical marketing system

A vertical marketing system is a system in which different levels of distribution channel come together to achieve better sales.

<h2>Further Explanation</h2>

In a vertical marketing system, the various level of production team up to promote efficiency towards achieving greater sales than they would produce on their own.

However, the three components of vertical marketing include:

  • Producer
  • Wholesale
  • Retailer

However, a contractual vertical marketing system is a marketing system in which the ownership of all the levels of production work together to promote efficiency and make greater sales. The contractual vertical marketing involves all the ownership of the levels of production, distribution, development, and marketing in a single firm.

The companies in contractual vertical marketing coordinate their strategies through a contractual agreement. This is done to prevent channel disputes that may likely come up out of individual objectives. In other words, there must be a formal agreement between the different levels of production or distributions to manage the entire process. The contractual vertical marketing enables firms to benefit from market reach and economics of scale.

However, some of the forms of contractual vertical marketing include:

  • Retailed sponsored
  • Franchising
  • Wholesales sponsored.

Therefore, this contract is an example of a contractual vertical marketing system

LEARN MORE:

  • Over time, members of the supply chain often formalize their relationship by entering into contracts that dictate various terms brainly.com/question/14178032
  • Over time, members of the supply chain often formalize their relationship by entering into contracts that dictate various terms brainly.com/question/13933796

KEYWORDS:

  • vertical marketing system
  • contractual vertical marketing system
  • supply chain
  • distribution channel
  • economics of scale
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Robert treats coffee and creamer as perfect complements and has very specific requirements for the ratio of creamer to coffee. H
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Answer:

a. Robert's optimal consumption bundle contains <u>9.18</u> cups of coffee and <u>45.88</u> packets of creamer.

b. Zero packets of creamer is the substitution effect.

Explanation:

a. Suppose that Robert has $39.00 to spend on coffee and creamer. His optimal consumption bundle contains _______cups of coffee and _________

The consumption ratio can be stated as follows:

5 Creamer = 1 cup of coffee

Budget line has an equation can also be given as follows:

B = (Pm * Qm) + (Pf * Qf) ...................... (1)

Where;

B = Budget = The amount Robert has to spend on coffee and creamer = $39.00

Pm = Price of creamer = $0.25

Qm = Quantity of creamer = ?

Pf = Price of coffee = $3.00

Qf = Quantity of coffee = ?

39 = (0.25 * Qm) + (3 * Qf)

39 = 0.25Qm + 3Qf

Since "5 Creamer = 1 cup of coffee". This also implies thal 1 creamer = 1 / 5 cup of coffee. Therefore, we have;

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39 = 0.25Qm + (3/5)Qm

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Since Robert treats coffee and creamer as perfect complements, this implies that there there is nothing like substitution effect under this condition.

Therefore, zero packets of creamer is the substitution effect.

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