Question

Cleanz inc., a toiletries manufacturing firm, has launched a new range of organic sanitizing wipes. it wants to test its consumers' reactions to this new product in an economical way. therefore, cleanz sends out flyers to a few selected members of the target market advertising several of its products along with the new product. besides this, it also takes the members to a mock shop and monitors their shopping behavior. in this scenario, cleanz is using _____.

Answer 1

Based on the scenario, Cleanz Inc., is using the stimulated market testing. Stimulated marketing testing is a technique in marketing research in which they are engaging to having consumers to be exposed with purchasing decisions and staged advertising in a way of having to observe the consumers reaction to the product.