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Harman [31]
3 years ago
6

After segmentation, the customer group selected by a firm is referred to as the target market.

Business
1 answer:
love history [14]3 years ago
7 0
True. 

Segmentation allows a firm to break the customer market by different categories and groups, such as demographics, market location, age, gender, and more. The segmentation process uses data to help the firm choose its target market to capture the most value. The customer group selected is then the target market for the firm. 
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The answer and procedures of the exercise are attached in the following archives.

Step-by-step explanation:

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