Answer:
Audience; to maximize the reach and success of the campaign Strategy;
Explanation:
The element of planning is being identified by this process is Audience
The reason why audience is important in the process is because it has the purposeful intention of maximizing the reach and success of the campaign Strategy.
The cosmetic company is planning to launch a range of low cost cosmetics and this will appeal to college students because of their low income level. The success of the campaign therefore depends on the number of college students they are able to reach.
Answer:
It will reduce the amount of dividiends it can pay.
Explanation:
As there is an amount of the retained earnings that is restricted the company cannot use them to pay up neither stock or cash dividends in the future.
The retained earnings are used to pay dividends but also, are part of the equity of the firm thus the RE count to the capital structure of the company . Loans can be obtained with better rates if thecapital structure is more based on equiy than in liabilities thus, the board of directors is planning ahead the future plant exansion avoiding to use cash and deteriorate his capital structure to pay up dividends.
1,D u answered it 2,B 3,A 4,E 5,C
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