Explanation:
A focus group can be defined as a qualitative marketing research method where some people with common characteristics are brought together in a group who are guided by a trainer to promote discussions on a particular topic of interest and gather information to assist in decision making.
To organize focus groups for an innovative German-style fast food restaurant, you could separate 3 groups, the first being ages 18 to 30, the second 30-45 and the third group 45 and above.
The screening criteria could be, sources of income, profession, sex, taste for food, hobbies, etc.
The questions to ask could be related to the number of times a week people eat fast food, what is your favorite German food, how much are you willing to pay for the options offered in the restaurant, what elements do you consider most attractive in a restaurant ,etc.
Answer:
REVENUES
Explanation:
Revenue, often referred to as sales, is the income received from normal business operations and includes discounts and deductions for returned merchandise. It is the top line or gross income on a company's income statement from which all charges, costs, and expenses are subtracted to arrive at net income.
Defined by Miles as "a requirement of the activities of one subunit that is affected by the activities of other subunits" is a <u>contingency</u>.
According to the contingency theory of management, situational circumstances can have an impact on the relationships between dependent and independent variables at work, which will have an effect on employee behavior, effectiveness, and behavior at work in general. Also known as the situational approach to management, this idea.
It is crucial to take into account the particular contingency factors that apply to each business in order to assess organizational data effectively and increase employee engagement. A need for one component's operations that affects those of another subunit is known as a contingency.
The above question is incorrect, the correct question is:
Defined by Miles as "a requirement of the activities of one subunit that is affected by the activities of other subunits" is a _________.
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Answer:
Lease Plan
1) The trend in gender diversity that appears to be most supported by the outcomes of Lease Plan's program changes is:
Increases in seats on boards of directors—in Fortune 550 firms up to 16.6 percent in 2013 from only 9.6 percent in 1995.
2. Thomas's generic action options for managing diversity that is most illustrated in the case is:
include/exclude
3. Based on the information in the case, the barriers and challenges to managing diversity that were identified in the text that appear to have been present at Lease Plan were:
a. an unsupportive or hostile work environment
b. inaccurate stereotypes
Explanation:
Thomas's include and exclude generic action option emphasizes that more diverse employees should be employed in addition to minority-owned companies being used as vendors. This option makes it possible for embracing and practicing workplace diversity. It creates an open-minded and supportive workplace, encouraging the sharing of information and the integration of behavior to accept and value human differences, thereby overcoming stereotypes.
Robert M. McMath, would be best for a marketer like Colgate to launch a new consumer product like toothpaste Study past toothpaste product failures and learn from them.
What is Product launching?
A product launch involves multiple teams, including sales teams, customer support teams, product teams, product marketing, event management, and even managers. Each team aligns and collaborates to maximize go-to-market potential, building anticipation, interest, brand awareness and momentum in the process. Some product launches are more memorable and successful than others. For example, when Apple releases a new iPhone, it circulates several press releases and articles before unveiling the new design at its annual conference. This creates so much excitement and hype that potential users line up at retail outlets overnight to get their hands on the device.
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