Question

Tyler Young sells a diverse line of conveyor systems to small manufacturers. He has found that he is most successful when he uses the sales call to help the customer solve some problem using one his products. Tyler probably relies on the ____
(A) missionary approach.
(B) prepared presentation approach.
(C) consultative selling approach.
(D) selling formula approach.

Answer 1

Answer:

The correct answer is letter "C": consultative selling approach.

Explanation:

The consultative selling approach is a method of sale that requires vendor-customer engagement to provide consumer personalized experience by pointing out solutions out of open questions according to the customers' needs. Normally, vendors do not follow sales speeches to attract the consumers' attention but they improvise identifying the potential reason why customers would purchase a product.