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sergejj [24]
3 years ago
9

The brand manager for a brand toothpaste must plan a campaign designed to increase brand recognition. He wants to first determin

e the percentage of adults Wii have heard of the brand. How many adults must he survey in order to be 90%confident that hiss estimate is within five percentage points off the true population percentage?
Mathematics
1 answer:
bulgar [2K]3 years ago
3 0

We need to find out how many adults must the brand manager survey in order to be 90% confident that his estimate is within five percentage points of the true population percentage.

From the given data we know that our confidence level is 90%. From Standard Normal Table we know that the critical level at 90% confidence level is 1.645. In other words, Z_{Critical}=1.645.

We also know that E=5% or E=0.05

Also, since, \hat{p} is not given, we will assume that \hat{p}=0.5. This is because, the formula that we use will have \hat{p}(1-\hat{p}) in the expression and that will be maximum only when \hat{p}=0.5. (For any other value of \hat{p}, we will get a value less than 0.25. For example if, \hat{p} is 0.4, then 1-\hat{p}=0.6 and thus, \hat{p}(1-\hat{p})=0.24.).

We will now use the formula

n=(\frac{Z_{Critical}}{E})^2\hat{p}(1-\hat{p})

We will now substitute all the data that we have and we will get

n=(\frac{1.645}{0.05})^2\times0.5(1-0.5)

n=(32.9)^2\times0.25

n=270.6025

which can approximated to n=271.

So, the brand manager needs a sample size of 271

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