Question

A distinctive group of customers within a larger market who have some similarity but whose needs differ from other customers is known as a​ _____.
A. social network
B. market segment
C. mass market
D. crowdsourced segment
E. target market

Answer 1

Answer:

B. market segment

Explanation:

The Market segment is a term which is used to define a collection of people who tends to have one or more common characteristics.

These common characteristics are grouped together for the purpose of marketing.

Each market segment is different, thus marketers utilities various criteria to create a target market for their goods.