Answer: It means you have to plan it out, as in understand what and how you're going to write the letter.
Hope this helps!
Understanding more about both the company you hope to work for and its competitors will help you appear competent and well prepared for the interview. It will also assist you in preparing good questions to ask of the interviewer if you are given the chance to do so.
..."but she was still woozy from the opiate her captors used to drug her."
"She didn't dally because the guards would be searching for her in a matter of minutes."
"Alex gorged herself on a bag lunch that one of the guards had left unattended near her cell."
"Seconds later, she began looking for the antiquated truck that the guards had used to transport her to the compound."
"...but she had to make it out of the jungle before she could expose the kingpin's felonious operation to the public."
