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antiseptic1488 [7]
3 years ago
14

Apex Corp. asks its consumers to determine how they perceive the similarities and dissimilarities among relevant product attribu

tes for a group of competing brands. In this case, Apex Corp. is most likely using the technique of _____.
A.concept testing
B.behavioral targeting
C.perceptual mapping
D.bivariate regression analysis
E.analysis of variance (ANOVA)
Business
1 answer:
8_murik_8 [283]3 years ago
6 0

Answer: (C) Perceptual mapping

Explanation:

The perceptual mapping is one of the type of technique that is used by the marketers for visually displaying the different types of perceptions of the consumers and the users.

It is also known as the market mapping technique that is used for the developing the various types of brands and the products in the market for based on the customer perspective.  

According to the given question, the Apex corp. is using the perpetual mapping technique for determining the different types of product attribute in the market.  

 Therefore, Option (C) is correct answer.

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Brokerage firms make their profits primarily in which of the following ways? A) Consumer deposits. B) Government deposits. C) Di
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The cost object in a job order system is the ______ and the cost object in a process costing system is the ______.
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Answer:

The correct word for the blank space is: specific job; process.

Explanation:

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Then, <em>the cost object of a job order is the specific job assigned</em>; <em>while the cost object of a process costing system is the process </em>itself.

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3 years ago
Depreciation: Multiple Choice
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Answer:

4. Estimates the decrease in the value of capital goods due to wear and tear over the year.

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3 years ago
Activity-based costing for a service business
shtirl [24]

Answer:

a. $56

b. $95

Explanation:

The computation is shown below:

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= $3.50 × 12 + $0.12 × 100 + $0.10 × 20

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= $95

Hence, the same should be considered and relevant

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2 years ago
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