Question

Aldo Vitterini, the firm’s CEO, is concerned about his firm’s future, however. He is, in fact, considering moving his firm’s headquarters from Innsbruck, Austria, to Bolzano, in Italy, to take advantage of the availability of lower costs of newspaper, magazine, and radio advertising when booked from an Italian source. He is also concerned that the appearance on the rivers of the area of vessels from Switzerland, Slovenia, and even Hungary may negatively impact his business. Vitterini's idea of moving his corporate headquarters to Bolzano is motivated by:

Answer 1

Answer:

These are the answer choices for the question:

- lower costs of promotion

- better service to customers

- lower tax rate

- more customers

And this is the correct answer choice:

- lower costs of promotion

Explanation:

We can see in the question, that Vitterini main rationale for moving his firm's headquarters from Innsbruck to Bolzano, is that the costs of materials, associated with the promotion services of the company, are cheaper: newspaper, magazine, and radio advertising.