Question

To introduce Halo 7, a new video game, the director of marketing for Microsoft Game Studios created a complex marketing scheme that began online with an apparent War of the Worlds-style invasion. A beekeeper's Web site, ilovebees, appeared to have been overtaken by the evil force, the Covenant, with the hopes that people who visited the site would send their friends to the site. This was most likely an example of:

Answer 1

Answer:

viral marketing

Explanation:

Based on the information provided within the question it can be said that this was most likely an example of viral marketing. This term refers to a business strategy that focuses on using social networks and other websites and apps in order to advertise and promote a product to increase sales. Which is what Microsoft has done in this scenario in order to promote their new video game.