lily's apparel has defined its target market by : <span>Psychographic characteristics A psychograhic characteristic is a way to define a target market by finding similar attitudes, lifestyle , or value. By knowing this similarities, we could find a product that will fulfill all the needs that is required by the majority of that market</span>
This is a pricing decision act on a customer to pick a product higher in price or new model when compared to the advert he/she saw. It is a deceptive marketing strategy and it is misleading.
