Question

Lavender Furniture established itself in 1965 as a small firm. It was situated on a small stretch of land located miles away from the town. Over the years, due to the high quality of its products, it acquires enough profits to own multiple assets, such as a bigger plot and machinery, recruit employees and establish itself as a brand. Which of the following is an element of the strategic management process that Lavender Furniture has acquired?

Answer 1

Answer:

B) Resources

Explanation:

Since Lavender Furniture sold high quality products and had an efficient management, it was able to acquire and manage several assets including a larger plot of land for its facilities, better machinery, more employees and a highly recognized brand name. All of these are valuable resources, most of them are tangible (land, machinery and labor), but they were also able to develop an intangible resource such as a highly recognized brand name which can really be valuable.